Entrepreneurs: Embrace the Power of Synergy with Min-e-book™ Success

Every one of us is a blessed being capable of an infinite amount of abundance and success. Generally speaking, though, we each tend to excel in a special area. It could be writing or composing music. It could be teaching. It could be auto mechanics or architecture. We all have that one thing in life we know we are supposed to do; it’s almost as though we were built to do it. We are happy when we do our “thing,” and this is because we know we are gosh darn good at it.

Those of us who become entrepreneurs usually choose to do so because we enjoy the freedom of working for ourselves, of allowing ourselves to pursue our passion however and whenever we want. But, we’re also making a business of it so it’s important for us to be innovating constantly, creating new avenues and outlets, and building onwards and upwards to our highest and greatest potential. That is our thing. It challenges us perpetually, and we love it.

Writing is certainly not everyone’s area of expertise, yet I wholeheartedly encourage entrepreneurs to consider writing and publishing a book. Here are a few reasons why:

·         Right now, only you understand the value you have to offer your world, but undoubtedly you are an expert, or a best source, on a certain subject. By publishing a book, you can offer that expertise to a much larger audience, opening yourself to even greater influence and abundance potential.

·         Being a published author will expand your media presence (new avenues and new outlets, remember!) which means more attention for your business.

·         Sharing your knowledge helps people genuinely interested in knowing what you know, and when you enter the process from a desire to help others, your book will improve the lives of those who read it. Improving the world is a chain reaction: you can start with one person and then create a bigger impact from there.

·         Embracing the challenge of doing something new will inspire personal growth and the pride of a new accomplishment. Go forth and chart new territory for yourself!

·         At the end of the process, you will have a brand new product: a book! You can use it to your marketing advantage by offering it as a complimentary item to orders through your website or by showcasing it at conferences and speaking engagements.

It’s important for entrepreneurs to understand that establishing yourself as an expert does not require publishing a book on the scale of “War and Peace.” I tell entrepreneurs who come to me for help the opposite, actually. I suggest starting with a favorite form of mine, which I’ve trademarked, the min-e-book™. A min-e-book™ is a shorter style e-book designed for a quick read, or a mini e-book. Around 10,000-15,000 words, a min-e-book™ can be read in about an hour. I like this form because its nature keeps the information succinct and allows readers to put the information to immediate use.

Still not sure you can do it successfully? This is where synergy comes in to play: writing, publishing, and marketing a book is not an undertaking that must be accomplished alone. In fact, there is much help available! For instance, what I’ve created as part of my company, Absolute Love Publishing, is an assisted self-publishing imprint, Spirited Press. We take on clients, many of whom do not necessarily consider themselves “writers,” and we help them with any or all areas needed to publish a book. We offer them the freedom to pick and choose from our list of author services. This includes coaching, editing, proofreading, book design, and marketing. Our clients and members of our team collaborate to create—a true act of synergy.

And, isn’t this the call of today’s entrepreneurs? To create the life you want, while empowering others to do the same? I encourage you to embrace the synergy all around, and create something new that will showcase your talents. Step into the wholeness of all you have to offer the world, and open up to expanded channels of abundance and synergy today!

Guest blogger: Caroline A Shearer - Founder of Absolute Love Publishing

P.S. From The Synergistic Entrepreneur: I met Caroline through her book "Women Will Save the World" which I was asked to be a part of and have an essay in the "trailblazing" section. I can't recommend this book enough as it is full of inspirational women, tips, tools, and transformation!