Those of us who become entrepreneurs usually choose to do so
because we enjoy the freedom of working for ourselves, of allowing ourselves to
pursue our passion however and whenever we want. But, we’re also making a
business of it so it’s important for us to be innovating constantly, creating
new avenues and outlets, and building onwards and upwards to our highest and greatest potential. That is our thing. It challenges us
perpetually, and we love it.
Writing is certainly not everyone’s area of expertise, yet I
wholeheartedly encourage entrepreneurs to consider writing and publishing a book. Here are a few reasons why:
·
Right now, only you understand the
value you have to offer your world, but undoubtedly you are an expert, or a
best source, on a certain subject. By publishing a book, you can offer that
expertise to a much larger audience, opening yourself to even greater influence
and abundance potential.
·
Being a published author will expand
your media presence (new avenues and new outlets, remember!) which means more
attention for your business.
·
Sharing your knowledge helps people
genuinely interested in knowing what you know, and when you enter the process
from a desire to help others, your book will improve the lives of those who
read it. Improving the world is a chain reaction: you can start with one person and then create a bigger
impact from there.
·
Embracing the challenge of doing
something new will inspire personal growth and the pride of a new
accomplishment. Go forth and chart new territory for yourself!
·
At the end of the process, you will
have a brand new product: a book! You can use it to your marketing advantage by
offering it as a complimentary item to orders through your website or by
showcasing it at conferences and speaking engagements.
It’s important for entrepreneurs to understand that establishing
yourself as an expert does not require publishing a book on the scale of “War
and Peace.” I tell entrepreneurs who come to me for help the opposite,
actually. I suggest starting with a favorite form of mine, which I’ve
trademarked, the min-e-book™. A min-e-book™ is a shorter style e-book designed for a quick
read, or a mini e-book. Around 10,000-15,000 words, a min-e-book™ can be read
in about an hour. I like this form because its nature keeps the information
succinct and allows readers to put the information to immediate use.
Still not sure you can do it successfully? This is where synergy
comes in to play: writing, publishing, and marketing a book is not an
undertaking that must be accomplished alone. In fact, there is much help
available! For instance, what I’ve created as part of my company, Absolute Love
Publishing, is an assisted self-publishing imprint, Spirited
Press. We take on clients,
many of whom do not necessarily consider themselves “writers,” and we help them
with any or all areas needed to publish a book. We offer them the freedom to
pick and choose from our list of author services. This includes coaching, editing, proofreading, book design, and
marketing. Our clients and members of our team collaborate to create—a true act
of synergy.
And, isn’t this the call of today’s entrepreneurs? To create the
life you want, while empowering others to do the same? I encourage you to embrace the synergy all around,
and create something new that will showcase your talents. Step into the
wholeness of all you have to offer the world, and open up to expanded channels
of abundance and synergy today!
Guest blogger: Caroline A Shearer - Founder of Absolute Love Publishing
P.S. From The Synergistic Entrepreneur: I met Caroline through her book "Women Will Save the World" which I was asked to be a part of and have an essay in the "trailblazing" section. I can't recommend this book enough as it is full of inspirational women, tips, tools, and transformation!
